Monday, June 2, 2008

Nomad

The name Nomad was proposed for a mobile satellite technology product that enabled people to watch, listen and interact with their favourite shows and audio/radio on their mobile phone.




The “O” in Nomad serves as a mobile phone screen with the number buttons below. This becomes a stylized, interactive and memorable icon that can be used and adapted within the identity.




The brand categories can be differentiated by different colour usage, with the category name beneath, i.e, chat, movies, music etc...Simple, relevant and instantly recognisable icons of these various categories can be used as shortcuts or areas where space is limited. These help create a fun and engaging visual language for the brand.





This design element behind the logo is an additional element that can be used within the campaign. They are never the same and give the notion, like the name ‘Nomad’ suggests, of movement. To be used in areas like the website, web banners and even print.

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