First For Women Insurance Brokers is a financial institution that predominantly caters for women. I suggested that the brand needed a desperate 'revamp'.
Since their main objective is to drive people to their website, I thought this should be the starting block. Previously, the website lacked structure and the images used were all incredibly cheesy, irrelevant stock images. So I designed an easy to apply template that would be used throughout the site. I then conceptualised and art directed 10 shots for the various insurance products. I wanted to make these images modern and edgy with high fashion editorial-type shots that would be a relevant
eye-candy 'Feast For Women'.
Examples are in order: Vehicle Insurance, Home Insurance, Business Insurance, Vehicle Touch-Up, Competitions, FFW Trust (Charity), General Info, Update Your Policy, Car Claims, Contact Page.
The new FFW logo is also one that i designed and the site has now been updated with it. View the actual site at www.ffw.co.za
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