Designopolis is a new shopping mall being built in Cairo, Egypt. It is a complete, easily accessable, upmarket, design-trendy, one-stop-shopping mall for the home. Everything from an Armani couch to a simple light switch. The client wanted the logo to reflect all these aspects. Even though client did not go for this option, I still feel it had something unique and memorable about it.
Proposed ideas for signage within the mall itself was to allocate areas as if they were 'room's in a household where all items relating to that 'room' could be found.
I also proposed we design an entire alphabet for Designopolis made from furniture and other household items.
